- Constantly win NEW customers/clients by providing products/services with very high “differentiated” value they want to buy vs. alternatives;
- Constantly give your EXISTING customers / clients more value & reasons to:
a) Buy your products/services MORE OFTEN [higher transaction frequency] &
b) Buy ADDITIONAL products/services each time [higher transaction amount]; - Constantly catalyze & empower your EXISTING customers/clients to be your advocates & enroll others as NEW customers/clients.